The Indian fashion accessory retail brand Fastrack has announced its new category ‘Fastrack Perfumes’. The company is popular for its Eyegear, Wallets and Bags among the young consumer base of India. With the new launch, the brand broadens its range of products in the personal lifestyle category.
The fragrance collection consists of 7 different perfumes for both men and women namely, Trance, Beat & Pulse. Also keeping inclusivity in mind the collection offers a signature unisex offering titled, Solo, making the brand millennial in its approach. The packaging also appeals to the targetted audience of the brand as it takes inspiration from a Bluetooth speaker.
“Being India’s iconic youth fashion brand, Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfil with this collection,” said S. Ravi Kant, CEO – Watches and Wearables, Titan, reports Indiaretailing.com
The new perfume range is available across all online and offline Fastrack stores.
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