The Better India Raises Series A Led By Elevar Equity; To Launch Curated Marketplace to promote MSMEs and Sustainability; Expand Media Arm


The Better India has raised its Series A round of investment led by Elevar Equity with participation from TPG Rise (The Rise Fund). With this investment, The Better India aims to launch a curated marketplace that will benefit MSMEs, SHGs and NGOs who make great products but lack access to consumer markets.

The Better India was founded by Dhimant Parekh & Anuradha Kedia, husband-wife duo and graduates from the Indian School of Business. The Better India is today a platform that throws the spotlight on changemakers, solutions and innovations across the entire country. Their next foray involves leveraging their community to help generate economic activity for small enterprises.

Speaking on this, Dhimant Parekh said, “We are thrilled that Elevar Equity & TPG Rise decided to partner with us on this journey. Combining Elevar’s understanding of the MSME ecosystem in India and The Better India’s community of progressive, conscious citizens will help create a unique platform for small enterprises!”.

“There are millions of small enterprises who make great products but do not get regular or predictable income and growth. We aim to solve for them”, Dhimant added.

Speaking about the partnership with The Better India, Sandeep Farias from Elevar Equity said, “Elevar invested in The Better India because of the founding team’s demonstrated commitment to aggressively grow their content business – by helping their 50MN (and growing) readers engage with a variety of MSMEs, SHGs and NGOs  across the country.”

“The Better India will continue to expand its English, Hindi & Malayalam storytelling platforms. We will also launch in more regional languages to reach more people. However, more importantly, through our marketplace, we will enable our community to make a tangible difference in the world around them- all through the simple act of shopping”, said Anuradha Kedia.

About Elevar Equity

Elevar Equity, a human-centered venture capital firm, invests in transformative and scalable entrepreneurial ventures focused on communities in India and Latin America. The Elevar Method of investing has democratized essential services for over 20 million underserved customers and helped catalyze billions of dollars of capital into more than 30 companies focused on financial services, agriculture, education, healthcare and housing. For more information visit

About The Rise Fund

The Rise Fund is the world’s largest global fund committed to achieving measurable, positive social and environmental outcomes alongside competitive financial returns. The Rise Fund is managed by TPG Growth, the global growth equity and middle market buyout platform of alternative asset firm TPG. The Rise Fund’s objectives align with the U.N.’s Sustainable Development Goals. For more information, visit

About The Better India

The Better India began as an online platform to give a voice and limelight to changemakers, innovators, and solutions. It has grown from a blog which was run part-time to becoming a nationally recognized, independent brand reaching over 50 million people every month through its digital channels. It now comprises of a multilingual content wing, and a ‘responsible commerce’ wing.


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