ICB » Fashion » Covid-19 : Lakme Fashion Week launches “Virtual Showroom” amid the pandemic

Covid-19 : Lakme Fashion Week launches “Virtual Showroom” amid the pandemic

Virtual Showroom offers many tools to make transactions between buyers and suppliers more transparent and convenient.

The pandemic has brought a sudden but a new breeze of change in the world of fashion. COVID-19 induced lockdown had choked the fashion ecosystem, forcing it to change its trajectories. Now, with everyone brainstorming on to revive the hard-hit industry, Lakme Fashion Week has good news for designers from all walks of life.

LFW on May 28 announced that it is going to launch a “Virtual Showroom” to support the designers, artists, and the business of fashion by allowing them to showcase their collection on the digital platform.

Virtual Showroom will bring the buyers and the suppliers of the fashion industry on the same platform to conduct B2B transactions. The coronavirus pandemic had forced the annual collection to stay behind the curtain, but, with the digital showroom, the long-stored inventory can finally be brought to the table.

LFW will be allowing all the designers to be a part of the virtual showroom free of charge. Designers can upload the product catalog along with the price quotation on the platform for the buyers. Buyers, on the other hand, will get approved appointments and can deal with the suppliers to place orders directly. The platform is accessible to the outstation buyers as well, who can book private appointments with the designers during the LFW.

This move comes with a motive to provide ease to the designers who have been seeking new ways to reach out to their buyers, says Ashwath Swaminathan, head of innovations at Lakme.

He further adds, “The Virtual Showroom is an initiative that can fulfill this need by leveraging technology. The Virtual Showroom offers many tools to make transacting more transparent and convenient,” he said.

Jaspreet Chandok – head of lifestyle businesses, IMG Reliance said, “With the Virtual Showroom, there”s hope for the fashion world to continue as best as it can and adapt in new ways that may provide better solutions.” PTI RDS BK BK


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