ICB » Fashion » Deepika Deepti becomes new CEO of Bhaane

Deepika Deepti becomes new CEO of Bhaane

Bhaane is a contemporary clothing brand that is made in India and targets the conscious, urban millennial who is inspired by popular culture.

With an online shop, three brick-and-mortar stores extended with cafes; and a strong bond with the famous sneakers brand VegNonVeg, Deepika Deepti’s role will revolve around management and strategic expansion of the brand both domestically and internationally simultaneously monitoring bottom-line impact.

Deepika Deepti has an eminent professional background and was formerly the Director in Adidas’s Brand Activation- Emerging Markets department. Creative partnerships, skillfully curated influencer marketing and experimental retail formats, these are some of her achievements which make her the perfect find for a brand like Bhaane. Furthermore, she possesses a strong understanding of the product and consumer dynamics and is appreciated for creating milestones in the brand’s trajectories. Her international portfolios include experiential campaigns with tennis icon Stan Smith and music icon Pharrell Williams and later conducting an exclusive tour during Holi to launch an exclusive design.

“Deepika has the ability to sync the creative, culture, and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fueling the growth of our culture first brand through the creative intersection of design, e-commerce, social responsibility, and team efficiencies,” said Anand S Ahuja, Founder, Bhaane

Commenting on her new role Deepika says, “I’m excited and committed to drive the power of self-expression, culture, and community that Bhaane stands for. I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organization, and the people of modern India to whom Bhaane belongs to and thrives.”

The new CEO enters the company with an immediate goal of sharpening the retail footprint with an enhanced product offering and a keen focus on customer experience. The brand is geared towards building new relationships and experiences and the launch of a new store in Bengaluru and an international collaboration with Wolf and Badger, the UK is the initials steps towards the achievement of the same.


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