India Intimate Fashion Week (IIFW) launched its much awaited calendar ‘Black Magik’ at an event filled with glitter and glamour at Play The Lounge, Mumbai on January 08, 2017. Black Magik is the newest and the most glamorous intimate & beach /swim fashion calendar dedicated to Intimate wear featuring the hottest models posing in the exotic locations of Forest Hills Tala.
Conceptualised by Niraj Jawanjal, Director and Chief Ideator, India Intimate Fashion Week, the calendar has been shot by celebrity fashion photographer Mrunal Kalsekar, who has done a marvellous job once again with his lenses and creative vision.
Talking about Black Magik, Niraj said, “Our intention is to re-write the definition of fashion calendar in India by creating an extraordinary platform to showcase astounding fashion lines by Indian and International brands and designers.”
“Simultaneously it’s a very smart and highly sophisticated branding opportunity for them. We, the Team IIFW are extremely happy to unveil this high fashion initiative which would ignite inspiration for the talents in fashion sector,” Niraj further added.
Ace fashion photographer Mrunal Kalsekar said “It really excited me to shoot for Black Magik the moment I heard the concept. Intimate wear in India is something which is still not discussed openly and India Intimate Fashion Week’s (IIFW) concept of “Boo The Taboo” through yet another endeavour of Intimate Calendar will surely bring new hopes for the Intimate Wear Industry in India. As a photographer, we always want to capture the best through our lenses and shooting for Black Magik was one of those opportunities for me. I could visualise the entire shoot while discussing about the concept of Intimate Wear shooting.”
“Moreover, the location which was provided to me for the shoot was an icing on the cake. Forest Hills at Tala is an amazing place and I had a best of team provided for makeup, hair and styling with some amazing models. To be precise, Mr.Niraj has a great vision behind Black Magik to create a platform for intimate fashion houses and designers in India through the calendar and I also truly believe in his dream. I wish him and Black Magik best wishes always,” Mrunal added.
Black Magik by IIFW is an endeavour to set new trends in Indian Fashion Industry especially when it comes to Intimate Wear category in which India is still in the nascent phase of growth. With Black Magik’s success India Intimate Fashion Week is intended to bring more to the Indian Fashion Industry with the coming seasons.