Ketto is Making Waves in the Healthcare Crowdfunding Space in India


Crowdfunding today has grown significantly as a viable alternative method to raise funds for medical expenses. A patient or his friends and family members can rely on their social media network to promote their cause and urge like-minded people to finance the relevant medical bills. The donors contribute individually to the fundraising process by donating small sums of money online, which in turn help to reach the goal amount. Ketto, India’s best crowdfunding platform, has been able to create a significant impact in the healthcare industry with its intervention in raising funds for treatment.

A look into the present healthcare status of India

Despite its significant economic growth, India has witnessed an increase in diseases capable of adversely affecting the health of its population. With growing prosperity, we see a spurt in non-communicable or “lifestyle” diseases. Though the healthcare industry is growing in terms of revenue and employment, the sector faces numerous challenges in trying to serve its 1.3 billion population effectively.

For the population we have, India has close to one million doctors of modern medicine, of whom, just 1.1 lakh work in the public health sector, where the country’s 900 million rural population turns for treatment. Close to 39 million Indians are pushed below the poverty line each year because of private healthcare expenditures. Surprisingly, India spends around 1.4 %  of its GDP on public healthcare, which is still one of the lowest proportions in the world. The need for universal health coverage is acute in India, and the penetration of medical insurance is shallow. It is estimated that to meet the objectives of the policy, the governments – both central and state – together should increase their total allocation towards health to Rs 800,000 crore, up from the current Rs 200,000 crore by the year 2025.

Several reports on Indian healthcare structure suggest that 85% of healthcare spends in India happens out of pocket. An estimated 40% of the hospitalised patients are forced to borrow money or sell their assets to avail treatment, while 20% of patients with non-life threatening ailments delay their treatments. Hospitalisation cost is one of the key drivers in the selection of the Hospital. A 2015 Bain and Company research stated that over 40% of the upper-class people do not have health insurance; the number is around 50% for people who are below the poverty line. However, the coverage is less than 10% when it comes to the middle class in India. These numbers are startling enough, and this is where exactly crowdfunding comes into play.

Crowdfunding has become a quick and easy way to meet the unanticipated need for funds. Crowdfunding is also very popular for accidents, trauma cases, diseases like cancer where long-term care is needed, and for organ transplants, where a large amount of funds is required. In the recent trend, doctors are recommending crowdfunding to patients and help them or their loved ones in setting up their campaigns.

With the growing trend of medical crowdfunding, many individuals have now chosen to crowdfund to successfully fundraise for their loved one with an illness or disability.

Ketto, Asia’s largest crowdfunding platform, has been able to bridge the gap to raise funds for medical causes of more than a million patients in India. In many cases, patients or families of patients chose the platform as their last resort to raise money for treatments that are highly expensive, even after getting a pool of funds from insurance and bank loans. Ketto’s contribution has come as a respite in many medical cases ranging from open heart surgery, NICU care, kidney transplant, bone marrow transplant, and cancer treatment among others.  So far, the platform has been able raise the sum of over Rs 90 crore for more than 15,000 medical cases across India.

There are several reasons why thousands of families have chosen Ketto for their medical crowdfunding. One of the factors that works in Ketto’s favour is it’s very simple and easy to set up. Anyone can start a campaign on Ketto. They have to simply go to the website and follow the step-by-step procedures to successfully launch their campaigns for crowdfunding. Secondly, with the help of its extensive network, Ketto allows contributors to donate from anywhere in the world and through different currency valuations.

Apart from getting 24×7 assistance from dedicated fundraiser managers, campaigners get instant updates through alerts and emails on their phones. They are also able to track each and everything about their campaign from a real-time dashboard. Ketto allows donors to donate through a wide variety of online transactions, which the campaigners can withdraw any time they wish. 

For instance, Ketto’s support immensely contributed to saving the life of eight-month-old Baby Nirbhaya who was raped by her 28-year-old cousin and suffered severe injuries to her vitals and needed treatment. Her mother, who was working as a maid was unable to afford the cost of her treatment. They started a campaign on Ketto and raised over Rs 11 lakh to save her life.

In another incident, the daughter and son of a couple, Smita Dattarey and  Abhay Raj Dattarey, suffered from a rare anomaly called Tibial Hemimilia – a disorder where the infant is born with their legs bent inwards. They raised Rs 3.75 lakh for the treatment on Ketto and underwent successful surgeries.

As the healthcare industry trend suggests, diseases fuelled by personal habits is likely to grow in the country. Healthcare solutions being limited in public spaces, the cost of treatment is unlikely to go down. Hence, Ketto’s contribution as a leading crowdfunding platform is creating a breakthrough in many life-saving journeys.


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