February 22: In order to provide an online platform to the local weavers and artisans, Flipkart has signed a Memorandum of Understanding (MoU) with the Tamil Nadu state’s ministry of small-scale and medium enterprises.
This partnership has been drawn under Flipkart’s Samarth program that aims at helping the small-scale industries of Tamil Nadu state to present and sell their products on a global platform without any hindrance and limit. Other than this, Flipkart will also be providing market access training and support to the sellers.
The Samarth initiative was launched by Flipkart back in 2019 that solely targeted helping craftspersons, artisans, and weavers from across the country to sell their products on its e-commerce platform.
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Commenting over the step of the partnership, Anu George, director of industries and commerce stated, “There are 294 Industrial Cooperative Societies functioning under the department. Many of them are involved in the production of handicraft items including GI registered products. This MoU will provide these societies with new vigour and link them to a national market for their products.”
Sharing about the initiative, Rajneesh Kumar, chief corporate affairs officer at Flipkart Group, quoted, “Flipkart Samarth is a nationwide initiative, which aims to help skilled local artisan communities set up their business on the Flipkart Marketplace in an efficient, transparent and cost-effective manner. Collaboration with the MTIPB, Government of Tamil Nadu is yet another step towards this effort.”
