Danish jewellery retail Pandora named Carla Liuni, former Vice President of Global Marketing & Communication at Bulgari, as the company’s Chief Marketing Officer. Liuni will join the firm in March 2020.
Pandora CEO Alexander Lacik in a press release said, “As part of our turnaround programme, we are significantly stepping up our marketing investments and have just relaunched our brand to improve relevance for consumers.”
For the past four years Liuni has marked her presence in the market with a successful track-record of driving growth in global brands across luxury, premium and mass market businesses. She was responsible for the worldwide marketing and communication at Bulgari.
“Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy that she will take this critical role in our leadership team,” added Lacik.
Meanwhile Liuni stated, “Pandora is a leading global brand that touches the lives of millions of consumers with a unique proposition. The company is now on an incredibly exciting transformation journey to drive brand relevance as the centrepiece of its turnaround, and I look forward to joining the team and contributing.”