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Fabindia plans to invest in experience centres for growth in Indian market

Adding to the list of 15 experience centres, ethnic wear retailer Fabindia plans to open five more before the end of this fiscal year.

“We want to add a new line of customers and offer them an experiential retail experience,” Ajay Kapoor, President, Retail, Fabindia told Business Today. Two years ago in March 2017, the retailer launched its first experience centre as an experiment, which turned out to be a success and since then the brand had escalated in the market rapidly. For instance, after the conversion of home store in Greater Kailash, Delhi, there has been a 40% growth in its sales.

Commenting on the idea, Kapoor added, “Two years now, Fabindia is betting big on its large format retail stores for its next leg of growth. They want to take its number to 30 by the end of this fiscal. We have a strong pipeline now as the spaces have been leased and are getting prepared.”

Working on the plan, Fabindia is all set to launch two centres in the next two months, one in Panchkula Haryana in December 2019 and the other in Bangalore in January 2020. Betting big on the idea, the retailer is also looking forward to open 20 more experience centres in India in the year 2021-2022.

At present, the ethnic retail is operating 322 stores across 114 cities in the country and 14 international stores.

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