Kiko Milano the Italian cosmetic brand is tapping into India’s potential market with a broader expansion plans. With existing 11 stores across the country the brand plans to add another 45 by 2020.
The expansion will be done via store-in-store concept, exclusive brand outlets (EBO) and by partnering with various e-commerce channels. Recently, the cosmetic brand opened its door to the customers in Dwarka, Delhi.
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Speaking to IANS Abhishek Bhattacharya country director at Kiko Milano said, “We will focus on having more point of sales, whether it’s exclusive outlets, online or shop-in-shop. We have two more outlets coming up in Delhi, and one each in Lucknow, Mumbai, Guwahati (the first in northeast India), and Kolkata”.
Talking about the strategy he further added, “Initially we thought of opening just the retail stores, but we have understood that in the Indian market, it has to be a mix of retail and other modes of expansion. We have our shop-in-shop (SIS) concept, and we are also going to tie with more departmental stores, in addition to exclusive brand outlets.”