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Zoya plans to expand reach within top metros

Zoya is a chain of luxury diamond boutiques from the House of Tata. It is one of three brands of the jewellery division of Titan Company Limited.

Tata jewellery brand Zoya plans to expand its business and generate Rs. 500 Crore in the next five years as the brand eyes metro cities for further expansion. 

Ajoy Chawla, CEO at Titan’s jewellery division predicts that the business will be back on track in the next 6-12 months and says, “Zoya did a business of about Rs 60 crores last year and we hope to grow it to Rs 500 crore brand in the next 5-6 years,”

The brand already has one store in Delhi and two in Mumbai. It recently opened a 3300 square feet store at Vittal Mallya Road in Bengaluru, taking the total outlet count to 4. According to Ajoy Chawla, it further aims to establish its presence in Chennai, Kolkata, Hyderabad, and Ahmedabad but only after a careful evaluation of the current situation and consumer behavior. 

“This is the year when we will not jump in to open many more stores in one go. We will go store by store and city by city. We have to give ourselves time and wait for things to settle down before we move on to our strategic journey;” he adds. 

As businesses, across the globe, suffered due to the nationwide lockdown, Zoya did not stay untouched, however, Chawla says that it remained in constant touch with the consumers and has been strategically planning their future operations. “Nobody predicted Covid-19. The work on the Bengaluru store began last December. We finalized the property in August last year. We were to launch this store in March but instead of opening, we had to close stores because of the lockdown. And finally, we have opened this store in May,” he commented. 

The brand claims to have 80 safety checkpoints in place with hourly cleaning of the boutique as well as proper sanitization after each customer visit to ensure that everyone who walks into the boutique can do so fearlessly. 

simrangoel

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