After its collaboration with the Colombian designer Johanna Ortiz in November, the Multinational clothing-retail H&M has taken a step forward towards sustainable fashion with Billie Eilish.
As per the reports of Fashion Network, H&M is launching a merchandise collection with Eilish. Made of sustainable material, the range will include Boxy t-shirts, joggers, hoodies and many more in different shades from cream, black, to neon green. These clothing items feature the American singer’s name and the official logo.
Besides clothes, the collection also includes accessories such as hats, socks and beanies that will come forth on January 2, 2020. The campaign is specially curated with exclusive filter of water splash, which makes it look more fresh and authentic.
Commenting on the collaboration Emily Bjorkheim, head of design at H&M Divided, said that the Billie Eilish collection is designed to give the singer’s fans the opportunity to experience her world and feel confident in their own style.
Earlier in December, the Swedish company with Fietskoeriers.nl, announced its green delivery system in the Netherlands with the help of bicycles. Bit by bit the retail is adding up to its sustainable initiative.
Read: H&M Announces Delivery by Bicycle in Netherlands
Feature Image Source: fashionnetwork
