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Flipkart and Hotstar come together to announce a new ad platform – ‘Shopper Audience Network’

In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar. Developed by Flipkart, Shopper Audience Network uses deterministic audience-based insights to help brands...