India’s first edition of ‘Make Me Up’ festival was recently held in Gurugram where professionals, consumers, brands and influencers from the beauty space came together at one platform.
The event was organised by Touchwood Entertainment Ltd. and Vibgyor where luminaries from the skin, makeup and hair space, took masterclasses, demonstrations and interactive sessions. It also included bespoke studios where more than 30 leading makeup artists showcased their craft.
Dr. Blossom Kochar (Director, Aroma Magic), Samir Modi (Managing Director, Colorbar), Guneet Virdi (Celebrity make-up artist), Shaan Mutthail (Bollywood make-up artist, associated with Jaqueline Fernandes), Chandni Singh (celebrity make-up artist), Gomit Chopra were among some of the speakers at the festival.
Amidst these sessions a fashion show by students of JD Institute of Technology was also held to showcase innovative techniques in hair and make-up. Designers Rina Dhaka, Charu Parashar, Samant Chauhan also held ramp shows.
Kanika Bablani, Associate Director, Touchwood Group & curator of the festival, said, “An experiential space wherein everyone associated with beauty, gets to have a fling with newer opportunities each day; grateful to all designers and super MUAs like Gomit Chopra, Mansi Lakhwani, Niti Luthra honouring the day. I am overwhelmed to see such a magnificent response today.”
Meanwhile, Ankur Kalra, Managing Director, Vibgyor and co-promoter of the festival, stated, “With the Indian beauty industry expected to reach $20 billion by 2025, we thought this would be an apt time to create a platform that brings all stakeholders under one roof. This festival is a unique combination of B2B and B2C offerings in the beauty space and we plan to aggressively scale it up in the coming years across the length and breadth of the country.”
Credits: IANS Life
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